I spoke with seth godin for this weeks episode of the duct tape marketing podcast and he shared his thoughts on some of the myths and deceptions that hold people back. In the icarus deception, seth godin discusses many things that cause us to hold back just a little bit, from the way our school system is designed to the stories we tell ourselves and pass on to others. Everyone knows that icaruss father made him wings and told him not to fly too close to the sun. In seth godins most inspiring book, the icarus deception, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. In seth godins most inspiring book, the icarus deception, he challenges readers to find the courage to treat their work as a form of art. It was the perfect propaganda for the industrial economy. In the icarus deception, godin calls for us to think and act boldly. In the icarus deception, seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. A prodigious author of more than a dozen bestselling books translated into more than 30 languages, this aims to be more than just a book.
He and his father were trapped on an island with no hope of escape, until they fashioned wings for themselves and flew away. Im not exactly sure how many times i have listened to the icarus deception by seth godin by now, probably five times or more. The icarus deception by seth godin the icarus deception 2012 takes aim at a myth as old as the ancient greeks that aiming high is bound to end in tears. Seth godin is as wise a counsellor as you could hope for in finding your way, and thriving, in the connected world. I first read the prerelease ebook when seth made it available over thanksgiving on timebx. To ask other readers questions about the icarus deception, please sign up. And now having completed the icarus deception, im glad to have been in on the front end of this important work. If seth godin didnt exist, wed need to invent him, fast company seth godin is a demigod on the web, a bestselling author, highly soughtafter lecturer, successful entrepreneur, respected pundit and highprofile blogger, forbes a wonderful manifesto in the authors characteristic style pathological honesty, ruthless scepticism and generous intellect. Failing to start, why we accept mediocrity and how to change. How joining a virtual book club can help deal with coronavirus stress. Buy a discounted paperback of the icarus deception online from australias. Seth godin s blog on marketing, tribes and respect.
I decided that it would be much more valuable to actually share the quotes that inspired me most than just to listen to the audio book. As an alternative, the kindle ebook is available now and can be read on any device with the free kindle app. In the following conversation with wtd chief editor mary jaksch, seth godin reveals the. In seth godins most inspiring book yet, he challenges reader. The icarus deception you can do more you can do more. The meaning of money and the choice to live a happier.
All the things youd want to have working well if you were hoping for individual and species. Icarus might have flown too close to the sun, but we usually forget that he was also warned not to fly too low. Godin attempts to soar, exhorting people to create art, then to create better art, and be inspired by other artists. This is a book about why each of us should make art. Seth godin so much insight, feel so many of the aspects are very relatable. Everyone knows that icarus s father made him wings and told him not to fly too close to the sun. The icarus deception by seth godin overdrive rakuten.
The icarus deception cheat sheet by me and seth godin. You might be familiar with his other books the icarus deception. Godin recently set the publishing world abuzz, once again, by using a crowdfunding service to prove that people were interested in the notion of his next book before he ever. Seth godin explains why the riskiest thing you can do is play it safe. Seth is moving from talking about business to talking about being an artist in the broad sense of anyone who creates and ships. Seth godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including permission marketing, purple cow, all marketers are liars, the dip and tribes. This is inspiring advice for entrepreneurs and others who are following their dreams and trying to do work that matters. There is something so amazing about listening to an author like seth godin read his book aloud. Making art is not the purview of a select few, but rather a defining act of being human. I felt like seth had written the book for me, because the model our cohort grew up with was the industrial model.
Booktopia has the icarus deception, how high will you fly. Its fitting that the ancient mythical figure icarus is the poster boy for marketing maven seth godins latest manifesto, the icarus deception. In the icarus deception, seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Find an institution, a job, a set of rules to stick to. The icarus deception is a magnificent complement to steven pressfields the war on art.
Read them one after the other, then read them again. In seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Seth godin is a graduate of stanford business school and tufts university. Summary of the icarus deception by seth godin summaries. The icarus deception is godins first fullon intrusion into the management world, combined with a somewhat more ambivalent, albeit not timid this is godin, after all attempt at a selfhelp book.
Book report the icarus deception by seth godin these. In seth godin s most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Seth godins disruptive icarus deception takes flight. The icarus deception the icarus deception audiobook, by seth godin. The icarus deception is about taking risks, finding your passion, leaving the certainty, commoditization and interchangeability of the industrialage workstyle and making art for yourself and your tribe. Years ago, i wrote some of the mostread columns for fast company magazine i blog every day here, at seths.
This is in reference to icarus who died because of his hubris ignoring his fathers advice not to fly high, close to the sun because his wings are attached using wax. How high will you fly is all about courage, art, and why we need to fly a little closer to the sun. Seth godin the most risk comes from playing it safe. Listen to the show to hear seth explain which two things you need to combine to make art. He asks us to go about our work as if it were art with the idea of good enough far from our minds. So here are my 15 favorite quotes from the icarus deception. Seth godin continues his writings that encourage the disruption of the status quo in his latest book, the icarus deception. Just south of the greek island of samos lies the icarian sea.
Im fascinated by your upcoming book, the icarus deception. Seth godin is the author of more than seventeen books including meatball sundae. In seth godins most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. The icarus deception is a challenge to committing to work that requires passion, guts and learning along the way. One of my favorite nonfiction writers is seth godin, author and blogger, who deals with primarily business and marketing concepts. A wonderful manifesto in the authors characteristic style pathological honesty, ruthless scepticism and generous intellect. Youll also discover how seth used kickstarter to fund the icarus deception. Popular business writer godin whatcha gonna do with that duckand other provocations, 20062012, 2012, etc. In the icarus deception, godin is talking about the old rules that told you to play it safe, and sticking to things in your comfort zone. Well send you a link to the entire book on a specially formatted website, available to read online only for four days, and then its gone. Review the key ideas in the book the icarus deception by seth godin in a condensed soundview executive book summary. Listen to seth godin read his book the icarus deception and you will be inspired. Seth godin interviewed about book the icarus deception. This book, like much of his writing is about ignoring the old rules.
Above all, godin urges his readers not to fall prey to the icarus deception by remembering the risk icarus took when he flew too close to the sun, while forgetting that flying too low was just as dangerous. Selected quotes from the icarus deception by seth godin i was a quick and happy supporter of seth godins kickstarter project he launched last year to produce a new book. Our society is built around industrial principles, and. I have found that the converse of what my son said to be true as well. In seth godins most inspiring book, he challenges readers to find the courage to treat their work as a form of art everyone knows that icaruss father made him wings and told him not to fly too close to the sun. Before they took off, icarus father warned him that if he flew too high, the wax which held the. Selected quotes from the icarus deception by seth godin. The icarus deception was the book seth godin got paid to write via this kickstarter campaign there are some gems in the notes above and its a motivating read even ifas with most of his books which ive readgodin simply coins a phrase and describes a process which you already understand but might not be. The icarus deception with seth godin duct tape marketing. The book is named after the greek myth of the disobedient icarus, the son of the great craftsman daedalus. This complete summary of the ideas from seth godins book the icarus deception explains that when you settle for small dreams, you are robbing the world of what you could have created if youd tried. The web site for this book is at isbn 9781775447580. Its fitting that the ancient mythical figure icarus is the poster boy for marketing maven seth godins latest manifesto,the icarus deception.
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